As a creator or (dare I say) artist, it's understandable to feel some anxiety when it is time deliver the work you were hired to produce – regardless of what form that product takes. You’ve spent time and energy on that product and to release it out into the world approaches a vulnerability that – to some – can be akin to a parent watching their child leave home for the first time. It's natural to want people (especially your clients) to love your work, to vocalize their appreciation for the work, and to use the work for its intended purpose. Imagine then the feeling that arises if you deliver that product (photo, paper, painting – whatever it happens to be) only to be met with silence in return.
Despite that feeling (or … maybe BECAUSE of it), it's important to remember that your work does not define your worth as a person. Your work is what you do, not who you are. You’re defined by the whole of your person and by the content of your character – not simply by the way you choose to generate income or follow a passion.
Easier said than done, right? While I do agree, there are things you can do to minimize the anxiety that can accompany the delivery of your work. Here are some suggestions.
Remember that the process of delivery is not necessarily the last step in your workflow for that piece of work. After you deliver the product, do whatever you do to document or close out that piece of business. For me, that’s reviewing the behind-the-scenes (BTS) shots and analyzing the photos that were taken using that setup. Make any notes you have about the session or work, any thoughts on how your communication process went with the client, reflect on the work for an appropriate amount of time, close, the job out, and move on (emphasis added). Assuming you’ve met your contractual obligations with the client, your work is finished. Transfer (in principle) whatever emotion arises from the work to the client and look to the next project.
If the client IS unhappy with the work and they vocalize that disappointment, do what you can – but only what is reasonable – to address their concerns. One way to “get out in front of unhappy clients” is to address as many of variables that might cause miscommunication (and, by extension, a disappointment in the final delivery) in the contract as you can. Do that to the best of your ability before you take on any work and certainly before you sign a contract. If there is something that you can reasonably do to address the client’s issues, do what you can to maintain good relationships and to keep those positive reviews coming. There is a fine line to be drawn here for certain. The more time and energy you spend on this, the less profitable the job will be for you.
Set realistic expectations about the interactions you have with your clients. If you’re like me, you see every client as a potential friend (or … at the very least … a potential business contact to be nurtured going forward). It is important to realize that, although YOU may feel that way, they may not (at all). Understand that … for many people … you’re simply the vendor they hired to provide a service. Once you deliver your product, many clients are simply not interested in maintaining this new relationship. There is nothing wrong with that. At a minimum, see the job for what it is (just a job) and move on.
Understand that not every client will provide immediate feedback or ever write a review – even if they love the work. Like you, clients have busy lives, and their silence doesn't necessarily indicate dissatisfaction.
Don't promise something you can't deliver. Be honest about what your clients can expect from you. This will help you avoid disappointments and bad reviews and will build trust with your clients.
Don’t internalize everything. There any number of legitimate reasons that a client doesn’t give you a review or ever use the deliverable in its intended manner. Don’t take that as a sign that you fell short of expectations or that you failed. Instead, use the situation as an opportunity to learn and improve. If you must, ask the client for feedback, take note of what they say, and use it to inform your process going forward.
Other peoples’ success is not your failure, so don’t habitually compare yourself and your work to others. With so much content available 24-7, it's easy to fall into the trap of comparing yourself to others. Doing so habitually can be detrimental to your self-esteem and can be damaging to your own personal and professional growth. Instead, compare where you are now with where you were one, two, or five years ago and then visualize where you want to be in five years forward. Focus on taking positive, incremental steps toward your own growth and improvement.
Practice self-care. Taking care of yourself physically and mentally is crucial for building self-esteem. Make sure you're getting enough rest, eating well, and exercising regularly. Practice mindfulness or meditation to reduce stress and anxiety.
Surround yourself with people who support and encourage you in a healthy and affirming way.
Celebrate your successes. When a client loves your work, take time to celebrate your success. It's important to acknowledge your accomplishments and feel good about the work you've done. Take note of what they love about your work and use that to build your confidence going forward.
Remember that managing anxiety is an ongoing process. Implementing these strategies (and other strategies of your own) may take time and practice. Be patient with yourself and celebrate your progress along the way. By adopting a positive mindset and taking care of your emotional well-being, you can develop resilience and confidence in your journey.
Thank you for taking the time to read this article! I hope it has been helpful.
As a veteran-owned small business (USAF, 21+ years), I take pride in providing top-notch service to my clients. I am available 24/7 to cater to your headshot and event photography needs. If you're looking for high-quality headshots to represent your company or personal brand, please consider Les Dishman Photography for the task. My expertise, attention to detail, pricing, and commitment to customer satisfaction makes me a perfect choice for your photography needs.
To learn more about my services or to schedule a session, please call me at 310-614-5119 or email me at les@lesdishman.com. I look forward to hearing from you and helping you invigorate and elevate your corporate and/or personal brands!